Blogs, Web Analytics Articles, How to, Best Practice, Internet

Providers of Solutions!

You are: Home >> Resources

Main Menu

Web Analytics and Financial Services Resources

Web Analytics

There are many resources that your own web analytics provider can give you. WebSideStory has many webinars and whitepapers which can give you insights into what to measure and how (both by adjusting page tags and "tagless" solutions).

Nielsen//Netratings can provide a lot of information on the external environment including benchmarking reports, technology take ups ontop of your usual reporting.

Forrester and more specifically Megan Burns produces some fantastic articles around web analytics and even more interesting (to me) she has produced some articles regarding web analytics and financial services.

Forrester is a fantastic resource and I highly recommend registering for their services. Call Ed Thomas at their London offices and tell them Miles sent you.

Financial Services Resources

Financial services is a heavily regulated industry and this is largely for protection. Protection of consumers and protection of businesses. Advisors in branches need to pass a multitude of examinations in order to sell products and banks have massive complaints departments to handle all sorts of complaints.

A perfect example is the recent mortgage endowments missellling where customers paid into a scheme. This scheme was part mortgage payment part savings and the idea was that at the end of the mortgage term there would be sufficient savings to pay off the remaining mortgage - in many cases that wasn't the situation.

Anyway, for us there is a whole host of information on the web which can help us do our jobs better. The main thing for ecommerce departments is phishing attacks, reporting fraud

Blogs and Articles

There are so many people in this industry who have something interesting to say and they do this via newsletters, blogs and articles. Clickz is a fantastic source of information and so are the people's individual blogs.

Look on the resource table and you'll find a variety of links all leading to fantastic information on everything you'll want to know about customer segmentation, web analytics, a/b and multi-variant testing, back-end platforms, customer behaviour online, propensity purchase cycles and lots lots more... Obviously, don't miss my blog or articles.